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Juve want early Serie A kickoffs to target Asia

Gab Marcotti and Mina Rzouki are at odds about how far Carlo Ancelotti and Napoli can push Juventus in Serie A in 2019-20.
Alejandro Moreno says Juventus need more from Cristiano Ronaldo in both the Champions League and Serie A this season.

Serie A should consider having earlier kickoffs to help grow the Asian audience and boost clubs' finances, Juventus chief revenue officer Giorgio Ricci has said.

The "big five" European Leagues enjoyed record revenues in the 2017-18 season, earning a combined €15.6 billion, but Serie A lags behind the Premier League, Bundesliga and La Liga.

- Ronaldo: I'd be worth €300m in today's market
- Ribery joins Fiorentina after leaving Bayern
- Chelsea defender Zappacosta joins Roma on loan

"We have to find the right balance between domestic and global audiences," Ricci told BBC Sport.

"It is not just about the broadcasting times, it is also about the rights distribution and who is showing the games.

"In that sense, the difference between the Premier League and Serie A is huge. This is a very old story and one of the more frequent reasons for fights with the league."

Juve say the evening kickoffs in Italy reduce the scope to attract viewers in Asia. The current television rights deal for Serie A matches runs until 2021.

The new Serie A season kicks off on Saturday with champions Juve playing at Parma.

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