Western United will be the name of the A-League's 11th club, and it will play in the unorthodox colours of green and black.
A two-week fan survey helped club chiefs to decide on the key elements of the club's identity, unveiled on Wednesday.
Western United won out over Western Athletic, Western Melbourne Warriors and the catchy Westside Pride.
Football boss Steve Horvat said the decisions meant "this week the club proper has been born."
"It will no longer be a consortium or a bid. We don't have...