Previous
Real Madrid
Liverpool
6:45 PM UTC
Game Details
Aston Villa
Fulham
0
1
LIVE 84'
Game Details
Seattle Sounders FC
Real Salt Lake
9:00 PM UTC
Game Details
Vancouver Whitecaps
New England Revolution
9:30 PM UTC
Game Details
New York Red Bulls
Philadelphia Union
11:00 PM UTC
Game Details
Orlando City SC
Chicago Fire
11:30 PM UTC
Game Details
Minnesota United FC
Montreal Impact
12:00 AM UTC May 27, 2018
Game Details
Colorado Rapids
Portland Timbers
1:00 AM UTC May 27, 2018
Game Details
LAFC
DC United
2:00 AM UTC May 27, 2018
Game Details
China
Myanmar
1
0
FT
Game Details
Next

Read

Read
ESPN FC  By ESPN staff

Cristiano Ronaldo in 'CR7' legal battle

Cristiano Ronaldo is facing legal action after a company representing the Real Madrid star asked a man using the "CR7" trademark in the United States to give up the moniker.

- Ronaldo could face Manchester United
- Rigg: Real Madrid stutter against Roma

Danish company JBS Textile Group have written to Christopher Renzi asking him to give up the trademark due to their "imminent plans" to enter the U.S. market with Ronaldo's new "CR7" underwear range. JBS has also asked the U.S. Patent and Trademark Office to cancel Renzi's trademark.

But Renzi, who registed the "CR7" trademark in 2009, has filed a lawsuit against Ronaldo in order to prove that he owns the licence to the term in the U.S.

Renzi's attorney Michael Feldhuhn told Reuters: "We just want them to leave us alone."

Ronaldo has over 28 million followers on Twitter and 93 million likes on Facebook.

Fitness enthusiast Renzi uses "CR7" due to his initials and the date he was born, Oct. 7. His website advertises a seven-minute workout regime and he also used it on items of clothing.

The JBS lawsuit, which claims to hold "exclusive, worldwide licence" to market the "CR7" underwear, believes Renzi trademarked the moniker specifically to profit from Ronaldo's fame.

It says "CR7" was "so closely tied to the fame and reputation of Cristiano Ronaldo, that a connection with the soccer player would immediately be presumed by the general public when encountering" Renzi's branded clothes, said JBS's filing with the Trademark Trial and Appeal Board.

Real Madrid star Ronaldo has developed the moniker as part of his brand which includes over 28 million followers on Twitter and 93 million likes on Facebook.

Although Ronaldo is the more recognisable user of "CR7", Feldhuhn insists Renzi "can show we were the first use of the "CR7" name in commerce in America."

He added, "They don't really have the trademark rights because they haven't used it."

Information from Reuters was used in this report.

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.